The Red Thread: Nordic Design è una ricerca sull'estetica e la natura del design scandinavo. The Red Thread mette insieme diversi temi, tra cui architettura, artigianato, cultura popolare, moda e cibo. Il libro è stato curato da Oak Publishing, editore di lifestyle con sede a Copenaghen, la cui rivista biennale Oak - The Nordic Journal viene pubblicata dal 2013.

An elegant exploration of the hugely influential simplicity, beauty, and functionality of Nordic design - timeless, yet on trend. From literature to food, lifestyle to fashion, cinema to architecture, Nordic influence is evident throughout contemporary culture. The Red Thread: Nordic Design celebrates this deep-rooted aesthetic, showcasing the diversity of design from Scandinavia and Finland via more than 200 objects - from everyday items to exquisitely produced decorative glassware, and from traditional handmade textiles to mass-produced products found in homes across the globe. The title is taken from a metaphor, common in the Nordic countries, of a shared and highlighted characteristic (like a long connecting thread in woven material), that runs through and connects themes, ideas, stories, and, in this case, design.