Designing Brands: A Collaborative Approach to Creating Meaningful Identities, edito da Gestalten, è un invito a esplorare il mondo del brand design moderno. Il libro è una stimolante guida e fonte di ispirazione per chi lavora nel campo della brand identity o per chiunque voglia approfondire l’argomento. Scritto in inglese, il volume è scritto da Creative Voyage, poliedrica agenzia creativa nota per la sua attività nel mondo dei podcast, dell’editoria e della formazione.
In Designing Brands, the Creative Voyage team provides a backstage view into eight studios who produce some of the world’s most captivating visual identities. Alongside these independent agencies’ greatest projects, the book features in-depth conversations with their leaders and collaborators. This select group of industry experts shares intimate details about their processes and the art of creating with rationality, thoughtfulness, and intuition.
Designing Brands is split into chapters—discovery, direction, typography, illustration, photography, design, digital, and physical—based on the essential elements of this creative practice. But at its heart, the book is about community and the designers, strategists, animators, illustrators, stylists, photographers, and tastemakers who combine forces to bring brand universes to life.
